TLC Washroom frame packages

19-07-2010 14:57:27 | published by: TLC Media | ref. no. 39

Tags: Washroom Advertising, on premise

Images

Media property's info

Consumer Age Profile: 18 to 24, 35 to 44, 45 to 59

Environment: Urban, Suburban, Metropolitan

Trade Channels: Bars, Restaurants, Clubs, Universities, Airports, Sport, Malls, Medical, Entertainment, Fitness, Health/Beauty, Coffee Shop

Consumer Needs: Convenience, Relaxation, Quality, Carefree Living, Social Bonding

Occassion: Socialising, Chilling out, Fun and Friends, Monthly Shopping, Party, Holiday, Eating, Drinking, Dance

Media Role: Awareness, Trial, Conversion, Education

Peak Times: 06-11, 11-14, 14-19, 19-23, 23-04

Media Type: Outdoor, Indoor Signage

Prices:
$ - $/day , $ - $/month

Contact

Name: Brett Tucker

Job title: Executive Head: Sales Marketing

Company: TLC Media

Email: brettt@primedia-unlimited.co.za

Address: 2 Pybus Road, 2196 Sandton

Country: South Africa

Phone: +27115626666

Website: primedia-unlimited.co.za

Media description

We are a well established company having become the leader in providing innovative advertising solutions in lifestyle environments including bars, restaurants, cinemas, shopping malls, gyms, campus’, airports and medical centre's.TLC’s focus has always been to be the most progressive media supplier in our field, taking our services into realms presently occupied by major players in ‘mainstream media’.Our media range range from Frame media, Tester (sampling) Frames, Talking frames, Mirror decals, Cabin door branding and Floor stickers.

Key media role

Our media delivers significant volumes of targeted eyeballs in an environment were consumers are receptive to receiving adverts at low cost per thousand. Over the course of time we have illustrated our worth to: a) complimenting major above the line TV, Radio and Outdoor campaigns. The reasonable investment of the platform provides great legs to a mainstream media burst. Furthermore due to our creative edge we give the campaign great talk-ability. b) as a major portion of the media schedule for small / medium sized Challenger brands who with limited spend need to compete with big spending brand leaders. Again because of our cut through at a low investment and our impact due to the uncluttered nature of the space we are able to build campaign awareness quickly.

Key benefits for advertisers

1) Gender Targeting 2) Category Exclusivity 3) Impact - uncluttered environment 4) Inexpensive production

Previous advertisers

Samsung Mobile Sony Playstation EA Games Various Movies DVD Releases Reckitt Benckiser: Dettol, Airwick, Vanish, Gaviscon, Clearasil and Veet. Unilever: Lux, Lifebuoy, Domestos and Vaseline. Nampak Tissue Nycomed: Reparil Gel, Biral, Ferrimed and Agiolax Bayer Healthcare: Rennies Glaxo Smithkline: Enos, Grandpa Pernod Ricard: Olmeca, Havana Club, Malibu and Red Heart Rum DGB: Jagermeister, Stella Artois, Tang, Potency and Zapper.

Case study

In 2007 Dettol Handwash partnered with TLC on a big washroom campaign that made up in excess of 35% of an Out of Home campaign only. In washrooms, the message focused on presenting the “Facts” within the context of the washroom environment and was supported by a “Talking Frame”. The campaign run across malls, airports, cinemas and restaurants. The call to action to wash your hands, coming from a spoken voice, provided huge impact and an almost ‘personalised’ message that further compelled the consumer to follow through where a washing facility was instantly available. The message is a universal truth which Dettol was able to communicate to consumers when highly receptive to the fact that they are constantly in environments where they may pick up germs. Shares show that Dettol Hand Wash grew from 14% market share to 17% since the campaign ran. An incremental 3% point growth is an extraordinary result for a brand that was showing month-on-month share declines.