Customer Cooking Demo's - Roadshow Kitchens
11-07-2010 15:20:38 | published by: Pick n Pay Media / Digital Activation | ref. no. 38
Tags: demonstrations, Sampling, cooking, in-store, in-mall, moveable activation
Images
Media property's info
Consumer Age Profile: 18 to 24, 25 to 34, 35 to 44, 35 to 44, 45 to 59
Environment: Urban, Suburban, Metropolitan
Trade Channels: Retail, Universities, Offices, Malls
Consumer Needs: Value, Convenience, Quality
Occassion: Bulk Shopping, Convenience Shopping, Monthly Shopping, Eating
Media Role: Awareness, Trial, Conversion, Education, Loyalty, Recruit Customers
Peak Times: 11-14, 14-19
Media Type: Activation
Prices:
$ - $/day
,
$ - $/month
Contact
Name: Shelley Schulze
Job title: Media Director
Company: Pick n Pay Media / Digital Activation
Email: shelley@pnpmedia.co.za
Address: Pivot, Block A, 2nd Floor, Montecasino Boulevard, Fourways, 2055 Johannesburg
Country: South Africa
Phone: 011 234 9105
Media description
Full service kitchens for the demonstration, display and sampling of recipes, products, ingredients etc.
Key media role
Customer interaction; sampling; demonstrating; testing; tasting
Key benefits for advertisers
Full service demo solution - location; kitchen; chef's; branding and all management thereof
Previous advertisers
Pick n Pay
Case study
In excess of 1 000 face to face customer interactions per day on 'Around the World' recipe demonstration and sampling campaign
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