X/procure Ordering Software
08-07-2010 11:20:18 | published by: X/procure | ref. no. 37
Tags: pharmaceutical; medical; electronic; point of sale
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Media property's info
Consumer Age Profile: 0 to 17, 18 to 24, 25 to 34, 35 to 44, 35 to 44, 45 to 59, 60 +
Environment: Urban, Suburban, Metropolitan, Downtown
Trade Channels: Medical, Health/Beauty
Consumer Needs: Other
Occassion: Other
Media Role: Awareness, Conversion, Education
Peak Times: 06-11, 11-14, 14-19
Media Type: Digital Screens, Retail
Prices:
$ - $/day
,
$ - $/month
Contact
Name: Andrew Solomon
Job title: National Sales Manager
Company: X/procure
Email: sales@xprocure.com
Address: Media City, 2 Pybus Rd, 2021 Sandton
Country: South Africa
Phone: +27 11 562 6500
Website: www.xprocure.com
Media description
1250 Pharmacies utilise the software to order medicines electronically from all wholesalers. This platform gives advertisers the opportunity to showcase their brands directly to the pharmacist, when the order is being placed.
Key media role
Allows advertisers to ensure that their brands are at the forefront of the buying cycle in pharmacy; allows for non-scheduled and scheduled medicines to be advertised directly to the decision making pharmacist.
Key benefits for advertisers
Category Exclusivity; minimal media wastage; point of purchase.
Previous advertisers
Cipla Medpro, Pharmaplan, Winthrop, Adcock Ingram, Pfizer, Pharmacia, Omnimed; Alcon Labs; Dr Reddy's; J&J; Vital Health Foods; Reckitt Benckiser
Case study
75% of pharmacists' have a positive association to the advertising on the system; 76% of the pharmacists' are educated by the advertising on the system. (Markinor, 2008/9)
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