Dis-Chem Shopping Trolleys
28-06-2010 13:28:51 | published by: X/procure | ref. no. 36
Tags: in-store, pharmaceutical, medical, Retail, point of sale
Images
Media property's info
Consumer Age Profile: 0 to 17, 18 to 24, 25 to 34, 35 to 44, 35 to 44, 45 to 59, 60 +
Environment: Urban, Suburban, Metropolitan
Trade Channels: Retail, Medical
Consumer Needs: Value, Convenience
Occassion: Bulk Shopping, Convenience Shopping, Monthly Shopping
Media Role: Awareness, Conversion, Purchase Frequency, Build basket size
Peak Times: 11-14, 14-19
Media Type: Indoor Signage
Prices:
$ - $/day
,
$ - $/month
Contact
Name: Andrew Solomon
Job title: National Sales Manager
Company: X/procure
Email: sales@xprocure.com
Address: Media City, 2 Pybus Rd, 2021 Sandton
Country: South Africa
Phone: +27 11 562 6500
Website: www.xprocure.com
Media description
There are 104 Shopping Trolley's in 26 Dis-Chem Pharmacies (4 Trolley's per store), that offers an exclusive branding opportunity on both sides of the trolley.
Key media role
Brand Awareness; Product Promotions; The point of purchase nature complements traditional media.
Key benefits for advertisers
Reach (high traffic in Dis-Chem); Brand Exclusivity (one advertiser); Positive Brand Association (enhances shopper experience); Moving billboard (reaches numerous in-store shoppers); Point of Purchase.
Previous advertisers
Reckitt Benckiser, Colgate, Nycomed.
Case study
81% of shoppers state that the adverts on the trolley's communicated with them; 74% of shoppers state that the advertising reminded them to buy the advertised product. *FGI, 2009
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