21-06-2010 21:07:31 | published by: Pick n Pay Media / Digital Activation | ref. no. 33
Tags: Demo's, Sampling, Retail
Media property's info
Consumer Age Profile: 25 to 34, 35 to 44, 35 to 44, 45 to 59
Environment: Urban, Metropolitan
Trade Channels: Retail
Consumer Needs: Value, Quality
Occassion: Bulk Shopping, Convenience Shopping, Monthly Shopping, Eating
Media Role: Awareness, Trial, Conversion, Consumption, Education, Purchase Frequency, Recruit Customers
Peak Times: 11-14, 14-19
Media Type: Events, Activation
Prices:
$ - $/day
,
$ - $/month
Contact
Name: Shelley Schulze
Job title: Media Director
Company: Pick n Pay Media / Digital Activation
Email: shelley@pnpmedia.co.za
Address: Pivot, Block A, 2nd Floor, Montecasino Boulevard, Fourways, 2055 Johannesburg
Country: South Africa
Phone: 011 234 9105
Media description
Instore customer experiential demo's focusing on food solutions.
Key media role
Drive awareness, trial and brand interaction
Key benefits for advertisers
Brand Awareness, Trial, Consumption, New Launches
Previous advertisers
Knorr, Simba, Unilever
Case study
Sales increase by over 40% on demo lines
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