17-06-2010 15:14:10 | published by: Primedia Instore | ref. no. 32
Tags: Retail, instore, On Shelf
Media property's info
Consumer Age Profile: 0 to 17, 18 to 24, 25 to 34, 35 to 44, 35 to 44, 45 to 59, 60 +
Environment: Urban, Suburban, Rural, Metropolitan, Downtown
Trade Channels: Retail, Wholesale
Consumer Needs: Value, Convenience, Relaxation, Quality
Occassion: Bulk Shopping, Convenience Shopping, Monthly Shopping
Media Role: Awareness, Trial, Conversion
Peak Times: 06-11, 11-14, 14-19
Media Type: On Shelf, Retail
Prices:
$ - $/day
,
$ - $/month
Contact
Name: Sales
Job title: Sales department
Company: Primedia Instore
Email: closethesale@primeinstore.co.za
Address: Falcon View Place, Constantia Office Park, Weltevreden Park, 1716 Johannesburg
Country: South Africa
Phone: 011 475 14 19
Website: www.primeinstore.co.za
Media description
Primedia Instore is a one stop media shop for installation, maintenance and removal of your instore FMCG advertising campaigns.
Key media role
To increase brand awareness, visibility on shelf and to encourage brand switching away from competitor brands.
Key benefits for advertisers
To encourage brand switching away from competitor’s brand. To create awareness of your brand on shelf. To create awareness of your brand on shelf. To increase trial and sales of your brand through discounting.
Previous advertisers
SC Johnson, Tiger Brands, Coke.
Case study
Most advertisers that made use of our instore media experienced an increase in sales for their brands during their campaign periods.
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