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Instore Media

17-06-2010 15:14:10 | published by: Primedia Instore | ref. no. 32

Images

127686146701-w200.jpg

Media property's info

Consumer Age Profile: 0 to 17, 18 to 24, 25 to 34, 35 to 44, 35 to 44, 45 to 59, 60 +

Environment: Urban, Suburban, Rural, Metropolitan, Downtown

Trade Channels: Retail, Wholesale

Consumer Needs: Value, Convenience, Relaxation, Quality

Occassion: Bulk Shopping, Convenience Shopping, Monthly Shopping

Media Role: Awareness, Trial, Conversion

Peak Times: 06-11, 11-14, 14-19

Media Type: On Shelf, Retail

Prices:
$ - $/day , $ - $/month

Contact

Name: Sales

Job title: Sales department

Company: Primedia Instore

Email: closethesale@primeinstore.co.za

Address: Falcon View Place, Constantia Office Park, Weltevreden Park, 1716 Johannesburg

Country: South Africa

Phone: 011 475 14 19

Website: www.primeinstore.co.za

Media description

Primedia Instore is a one stop media shop for installation, maintenance and removal of your instore FMCG advertising campaigns.

Key media role

To increase brand awareness, visibility on shelf and to encourage brand switching away from competitor brands.

Key benefits for advertisers

To encourage brand switching away from competitor’s brand. To create awareness of your brand on shelf. To create awareness of your brand on shelf. To increase trial and sales of your brand through discounting.

Previous advertisers

SC Johnson, Tiger Brands, Coke.

Case study

Most advertisers that made use of our instore media experienced an increase in sales for their brands during their campaign periods.

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