Trolley Advertising
08-06-2010 20:49:32 | published by: Pick n Pay Media / Digital Activation | ref. no. 31
Tags: in-store, trolley, Retail, print, moving media
Images
Media property's info
Consumer Age Profile: 18 to 24, 25 to 34, 35 to 44, 35 to 44, 45 to 59, 60 +
Environment: Urban, Suburban, Metropolitan
Trade Channels: Retail, Malls
Consumer Needs: Value, Convenience, Quality
Occassion: Bulk Shopping, Monthly Shopping
Media Role: Awareness, Conversion, Purchase Frequency
Peak Times: 06-11, 11-14, 14-19
Media Type: Indoor Signage, Other
Prices:
$ - $/day
,
$ - $/month
Contact
Name: Shelley Schulze
Job title: Media Director
Company: Pick n Pay Media / Digital Activation
Email: shelley@pnpmedia.co.za
Address: Pivot, Block A, 2nd Floor, Montecasino Boulevard, Fourways, 2055 Johannesburg
Country: South Africa
Phone: 011 234 9105
Media description
Double sided moving billboard - Print ads placed inside and infront of Pick n Pay metal and plastic trolleys - available in Hypers and Supers, by region and store. Kiddies trolleys also available for branding in the Pick n Pay Hypers.
Key media role
Awareness; Brand/Product Promotion
Key benefits for advertisers
Moves around the store with the shopper; always in-sight; reaches shopper at point of purchase; store and regional selection available as well as store format. Secure qty's at store to fit in with budgets.
Previous advertisers
Kellogg's; MTN; Lotto; Air Wick; Coca-Cola; Tiger Brands
Case study
97% of parents confirmed that the kiddies trolley branding served as a reminder mechanism
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