On-Shelf Media
07-06-2010 09:36:12 | published by: Pick n Pay Media / Digital Activation | ref. no. 30
Tags: on-shelf, in-store, wobblers, banners, shopper stoppers, discount coupons, shelf strips
Images
Media property's info
Consumer Age Profile: 18 to 24, 25 to 34, 35 to 44, 35 to 44
Environment: Urban, Suburban, Metropolitan
Trade Channels: Retail
Consumer Needs: Value, Convenience, Quality
Occassion: Bulk Shopping, Convenience Shopping, Monthly Shopping
Media Role: Awareness, Trial, Conversion, Consumption, Education, Purchase Frequency, Loyalty, Recruit Customers, Build basket size
Peak Times: 06-11, 11-14, 14-19
Media Type: On Shelf
Prices:
$ - $/day
,
$ - $/month
Contact
Name: Shelley Schulze
Job title: Media Director
Company: Pick n Pay Media / Digital Activation
Email: shelley@pnpmedia.co.za
Address: Pivot, Block A, 2nd Floor, Montecasino Boulevard, Fourways, 2055 Johannesburg
Country: South Africa
Phone: 011 234 9105
Media description
A variety of brand based, or PnP endorsed - if criteria are met, on-shelf solutions to build awareness of your brand or product. Wings, banners, shelf strips, discount coupon dispensers, leaflet holders etc.
Key media role
Awareness, sampling, conversion, new product launches
Key benefits for advertisers
Promote at the specific point of purchase or selection
Previous advertisers
Unilever; Tiger; Johnson & Johnson; Mastercard; Reckitt Benckiser; AVI; SAB; Coca-Cola; Kimberly-Clark; MARS; Nestle;
Case study
Brand switching opportunity of 52% - Markinor Cross Merchandise campaign (Beer & Brikettes) - 136% volume increase vs previous year
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