Radio Pick n Pay
07-06-2010 09:22:23 | published by: Pick n Pay Media / Digital Activation | ref. no. 29
Tags: radio, in-store, audio, media, national
Images
Media property's info
Consumer Age Profile: 18 to 24, 25 to 34, 35 to 44, 35 to 44, 45 to 59
Environment: Urban, Suburban, Metropolitan
Trade Channels: Retail
Consumer Needs: Value, Convenience, Quality
Occassion: Bulk Shopping, Convenience Shopping, Monthly Shopping
Media Role: Awareness, Trial, Consumption, Education, Loyalty, Recruit Customers
Peak Times: 06-11, 11-14, 14-19
Media Type: Activation, Radio
Prices:
$ - $/day
,
$ - $/month
Contact
Name: Shelley Schulze
Job title: Media Director
Company: Pick n Pay Media / Digital Activation
Email: shelley@pnpmedia.co.za
Address: Pivot, Block A, 2nd Floor, Montecasino Boulevard, Fourways, 2055 Johannesburg
Country: South Africa
Phone: 011 234 9105
Media description
National radio broadcast to all Pick n Pay stores nationwide, including Hypers, Supers, Family Stores, Liquor Stores, Clothing Stores, Express stores and Pick n Pay Daily
Key media role
Awareness; Activation; New Product Launches; Increase Consumption
Key benefits for advertisers
Massive, cost effective, reach - National broadcast to in excess of 50m shoppers on a monthly basis
Previous advertisers
Unilever; Tiger; Johnson & Johnson; Blue Label; Virgin Mobile; Visa; P&G; MTN; Conde Nast
Case study
35% sales increase - in conjunction with 'Fresh TV'
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