Fresh Connexion
07-06-2010 09:14:18 | published by: Pick n Pay Media / Digital Activation | ref. no. 28
Tags: employee, digital media, screens, staff
Images
Media property's info
Consumer Age Profile: 25 to 34, 35 to 44, 35 to 44, 45 to 59
Environment: Urban, Suburban, Metropolitan
Trade Channels: Retail
Consumer Needs: Value, Relaxation, Social Bonding
Occassion: Chilling out, Eating
Media Role: Awareness, Education
Peak Times: 06-11, 11-14, 14-19
Media Type: Digital Screens, TV, Indoor Signage
Prices:
$ - $/day
,
$ - $/month
Contact
Name: Shelley Schulze
Job title: Media Director
Company: Pick n Pay Media / Digital Activation
Email: shelley@pnpmedia.co.za
Address: Pivot, Block A, 2nd Floor, Montecasino Boulevard, Fourways, 2055 Johannesburg
Country: South Africa
Phone: 011 234 9105
Media description
A dedicated television network for Pick n Pay employees, flighted on 42' plasma screens in store canteens, which plays full screen and side screen content to allow for viewing of normal TV channels at certain times of the day.
Key media role
Educate; Train; Communicate; Awareness; Product Knowledge; New Pack Visibiltiy; Product Launches
Key benefits for advertisers
Speek to Pick n Pay employees about your brand and product before they speak to your customer
Previous advertisers
Virgin Mobile; MTN; Johnson & Johnson; VISA; Mastercard; Cell C; Unilever; Tiger; Blue Label
Case study
Awareness of in-store product/service increased by 100%
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