Fresh TV
03-06-2010 18:25:40 | published by: Pick n Pay Media / Digital Activation | ref. no. 27
Tags: Digital, screens, network, tillpoint, checkout, video, Retail
Images
Media property's info
Consumer Age Profile: 18 to 24, 25 to 34, 35 to 44, 35 to 44, 45 to 59, 60 +
Environment: Urban, Suburban, Metropolitan
Trade Channels: Retail
Consumer Needs: Value, Convenience, Quality, Survival
Occassion: Bulk Shopping, Convenience Shopping, Monthly Shopping
Media Role: Awareness, Trial, Conversion, Education, Loyalty, Recruit Customers
Peak Times: 11-14, 14-19
Media Type: Digital Screens, Retail, Indoor Signage
Prices:
$ - $/day
,
$ - $/month
Contact
Name: Shelley Schulze
Job title: Media Director
Company: Pick n Pay Media / Digital Activation
Email: shelley@pnpmedia.co.za
Address: Pivot, Block A, 2nd Floor, Montecasino Boulevard, Fourways, 2055 Johannesburg
Country: South Africa
Phone: 011 234 9105
Media description
Digital media network of 19' LCD screens positioned at every second till point in the top 104 Pick n Pay stores nationwide including all Hypers
Key media role
Brand Awareness; Product Launches; Product Education; Sales Accelerator; Competitions; Communication of value ads and other promotional activity.
Key benefits for advertisers
Dynamic platform engaging at key point of purchase and customer dwell zone
Previous advertisers
MTN; Virgin Mobile; Lotto; Visa; Discovery; Unilever; Johnson & Johnson; Coca-Cola; Vodacom; SARS; Tiger Brads; Mastercard; Nedbank; Conde Nast; Auto Trader; Fresh Living Magazine
Case study
Increased sales by 48% (Conde Nast - GQ Magazine)
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