Fresh Living Magazine
03-06-2010 18:08:37 | published by: Pick n Pay Media / Digital Activation | ref. no. 26
Images
Media property's info
Consumer Age Profile: 18 to 24, 25 to 34, 35 to 44, 35 to 44, 45 to 59, 60 +
Environment: Urban, Suburban, Metropolitan, Downtown
Trade Channels: Retail, Malls
Consumer Needs: Value, Convenience, Relaxation
Occassion: Chilling out, Holiday, Eating
Media Role: Awareness, Trial, Conversion, Education, Loyalty, Recruit Customers
Peak Times: 11-14, 14-19
Media Type: Magazine
Contact
Name: Shelley Schulze
Job title: Media Director
Company: Pick n Pay Media / Digital Activation
Email: shelley@pnpmedia.co.za
Address: Pivot, Block A, 2nd Floor, Montecasino Boulevard, Fourways, 2055 Johannesburg
Country: South Africa
Phone: 011 234 9105
Media description
Pick n Pay's own food and lifestyle magazine edited by celebrated 'foodie' Justine Drake.
Key media role
Brand awareness; new product launch communication; competition exposure and entry motivation; advertorial opportunity; inserts; discount coupons; brand education.
Key benefits for advertisers
National distribution Print run of 90K copies 80 511 ABC's (Jan - Mar 2010) Voted South Africa's favourite customer magazine
Previous advertisers
Unilever; Tiger Brands; Johnson & Johnson; I&J; Ceres Beverage Co; Pioneer Foods; Visa
Case study
ABC's up to 80K in just 3 years!
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